App Store Optimization for growing apps

Get More Organic Downloads From the App Store & Google Play

ASO Mastery helps app founders and mobile teams improve keyword rankings, store visibility, and conversion rates with research-driven App Store Optimization.

ASO strategy from a specialist who also teaches App Store Optimization to developers worldwide.

What we review on your listing

iOS + Android
  • App titleRanking weight + first impression
  • Subtitle / short descriptionSecondary keyword surface
  • Keyword fieldApple-only, 100 characters
  • ScreenshotsWhere most installs are won or lost
  • Long descriptionIndexed on Google Play

Every free audit starts here — a manual pass over the assets that decide whether your app gets found and installed.

Apple App Store

Title, subtitle, keyword field

Google Play

Short + long description indexing

Keyword research

Demand, relevance, competition

Store conversion

Screenshots, positioning, copy

Problems we solve

Your App Shouldn't Be Invisible

Most apps don't have a product problem. They have a discoverability and conversion problem.

01

Low Keyword Rankings

Your app exists, but the right users cannot find it when they search.

02

Poor Store Conversion

People visit your listing but your screenshots, copy, or positioning fail to convert them.

03

Weak Keyword Strategy

You are targeting terms based on instinct rather than search demand, relevance, and competition.

04

Too Dependent on Paid Ads

ASO helps build an acquisition channel that continues generating installs without paying for every click.

Services

ASO Services Built Around Growth

Whether you need a one-time reset, a launch done properly, or continuous optimization, the work starts with research — never guesswork.

ASO Growth Sprint

A complete one-time optimization for apps that need a reset.

Custom pricing

  • Keyword and competitor research
  • Metadata and title/subtitle strategy
  • Apple keyword field recommendations
  • Google Play description optimization
  • Screenshot messaging recommendations
  • 90-day ASO action plan

Launch ASO

Multi-store positioning and metadata for apps that are about to launch.

Custom pricing

  • Pre-launch keyword research
  • Apple App Store and Google Play coverage
  • Category and competitor analysis
  • Store metadata and positioning
  • Initial screenshot strategy
  • Launch measurement framework

Ongoing ASO Management

Continuous optimization, tracking and iteration month over month.

Custom pricing

  • Keyword and ranking tracking
  • Competitor monitoring
  • Metadata iterations
  • Store experiment recommendations
  • Monthly reporting
  • Continuous growth roadmap

Free ASO audit

Find Out What's Stopping Your App From Growing

Get a free expert review of your App Store or Google Play listing. We'll identify the biggest visibility and conversion opportunities and show you what to improve first.

What the free audit includes

  • Initial store listing review
  • Obvious keyword opportunities
  • Metadata issues
  • Competitor observations
  • Screenshot and conversion observations
  • 3 high-impact recommendations

The free audit is a high-level diagnosis. Full keyword research, rewriting, implementation strategy, and ongoing optimization are included in our paid ASO services.

How it works

How We Improve Your App's Organic Growth

A repeatable process, not a one-off list of tips.

  1. 1

    Audit

    We analyze your store listing, current positioning, competitors, and obvious growth gaps.

  2. 2

    Research

    We identify relevant keyword opportunities, positioning angles, and conversion improvements.

  3. 3

    Optimize

    We improve your metadata and store strategy around visibility and conversion.

  4. 4

    Iterate

    For ongoing clients, we monitor performance and continuously refine the strategy.

ASO results

Case Studies

We publish results only once a client's numbers are verified and we have permission to share them.

Case studies coming soon — request a free audit to become one of the apps we help grow.

About ASO Mastery

ASO Strategy Backed by Real Expertise

ASO Mastery was created to help developers and app businesses understand and win organic growth on the app stores. Beyond client work, we also teach App Store Optimization through our dedicated course and educational content.

The same frameworks we use with clients are the ones we teach — which is why our recommendations come with the reasoning behind them, not just a list of changes.

DK

Dauda Kolo

ASO Specialist & App Growth Consultant

ASO Mastery is led by Dauda Kolo, who works on App Store and Google Play optimization for client apps and teaches the same system through the ASO Mastery course and the free audit tools on this site.

What the work focuses on

  • Keyword research grounded in demand, relevance and competition
  • Metadata built for both Apple and Google Play indexing rules
  • Store conversion — screenshots, positioning and messaging
  • Ongoing measurement rather than one-off changes

Prefer to learn ASO and optimize your app yourself?

Want to Learn ASO Instead?

Our complete App Store Optimization course teaches the same core principles behind our agency work so developers, marketers, and founders can build their own ASO skills.

  • 29 video lessons across 6 modules
  • Keyword research without paid tools
  • Screenshot and conversion frameworks
  • Downloadable templates and checklists

One investment. Lifetime of results.

The average app loses thousands of downloads every month without ASO. One keyword fix can pay for this course on day one.

Was $97
$49.99
One-time payment. No subscription.

🔒 Secure checkout. 30-day money-back guarantee.

Everything included:

  • ✓29 video lessons across 6 modules
  • ✓ASO Audit Tool (web app, lifetime access)
  • ✓Downloadable keyword research spreadsheet
  • ✓Screenshot generation templates
  • ✓Lifetime access + all future updates
  • ✓30-day money-back guarantee
🛡️

30-Day Money-Back Guarantee

Go through the course, use the audit tool, and apply the strategies. If you don't see meaningful improvement in your ASO within 30 days, email me and I'll refund every cent. No hoops, no questions.

ASO Questions, Answered

What app teams usually ask before requesting an audit.

Let's Find Out Why Your App Isn't Ranking Higher

Send us your app and we'll identify the most important ASO opportunities you should address first.

No cost, no automated report — an expert review of your listing.

Get a Free ASO Audit